GREENFORCE

My first year of university entailed a 6-week long project called Communication Challenge, with the goal to gain first practical experiences when working for and pitching to a real client, in this case GREENFORCE. The brand manufactures pea-based meat substitutes and tasked us to create a Creative Concept promoting their brand. We were tasked to create a Communication Plan. This included Market Research, the creation of Insights, a Persona and Costumer Journey, as well as a Strategy, Concept, Touch Point Plan, Executions, Budget and last but not least, the final Pitch Presentation. This campaign reinforces the creation of recipes that taste just like Oma’s classics and creates an emotional appeal to the brand.